Online generated 34% of Group net revenue in 2016 and employs around 1,800 people in Gibraltar, the UK, Israel, Bulgaria, Italy, Spain and the Philippines.
William Hill is one of the leading online gaming and betting providers to UK customers, and is also a top three online sports betting operator in Italy and Spain. With more than a million betting opportunities on offer every week, we provide in-play and pre-match sports betting, and a wide range of gaming products. With more than a million betting opportunities on offer every week, we provide in-play and pre-match sports betting, and a wide range of gaming products.
Today, we provide a vast array of betting and gaming opportunities. In-play (betting during the course of a live game) has become increasingly popular in recent years and was just short of half our sports turnover in 2016. We’re also the leading provider of online casino games to the UK, with our exclusive Vegas platform proving very popular, particularly with our sports betting customers.
With a broader betting and gaming product range than ever before, it becomes ever more critical to make it easy for customers to bet when they want on what they want. The increasing use of mobile technology has been a key trend in the industry in recent years and continues to be a major focus for us. Our iOS Sportsbook app is the most downloaded Sportsbook app in the Apple App Store, downloaded more than 2.8 million times.
Maximising the mobile opportunity
With a broader betting and gaming product range than ever before, it becomes ever more critical to make it easy for customers to bet when they want and on what they want. The increasing use of mobile technology has been a key trend in the industry in recent years, and mobile betting and gaming continues to be a major focus for us.
We are taking our online offering into a number of other countries, focusing on markets with a strong gambling culture and a competitive regulatory and tax framework in which we have the ability to offer a broad sports betting product range and casino gaming.
An insight on the business from our Online colleague, Michael Sheehan
I work as Head of Social Media in our headquarters in Gibraltar, but our team also has operations around the world, in Tel Aviv, Sofia and Manila, as well as support from London and Leeds.
We’ve been providing online services since 1998. In 2008, we entered into a joint venture with Playtech, creating William Hill Online. In 2013, we bought Playtech’s 29% share in Online and took full ownership of the business.
We are fortunate to have developed an environment that allows teams and individuals to focus on making an impact. As an ideas-driven organisation, we empower our employees to think big. Often companies encourage innovation but, at The Home of Betting, we thrive on it.
I think that has contributed, over the last six years, to the rapid growth we have seen – faster than the overall UK market, our market share has grown from c10% in 2010 to c15% today.
The team has also grown. In 2008, just a year before I joined, we had around 350 people. Today, we have 1,250 spread across our various offices. From the digital marketing experts of Tel Aviv, to those ensconced in our tech hub in Shoreditch, London.
What makes working at William Hill truly unique is the workplace culture that encourages this innovation with a healthy disregard for the impossible. In an industry that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. At William Hill we encourage everyone to make bold decisions, even if that means being wrong some of the time.
Culture is something we take pride in. It sets us apart, defines who we are and shapes what we as William Hill employees aspire to be. We know that culture is more than a set of guiding principles: it is brought to life by our colleagues who illustrate it on a daily basis.
What do William Hill employees have in common? The answer is simple. Passion for our products and customers, drive to ensure that we offer an unrivalled customer experience, recognition of the working values that defines our success and, above all, the diversity that allows us to take risks.
In every William Hill office, talented, passionate and creative individuals work together to create an unforgettable experience for our customers. We believe that every single William Hill employee needs to be inspired, engaged and established in their work. That’s why we focus on our people and create a working environment that nourishes on consistent improvements to our products, service and experience.
Head of Social Media, Online