We benefit from having a large-scale capability
in both land-based and digital betting and gaming.


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We are now one of the leading online betting and gaming providers to customers in the UK, Italy and Spain. Around 2.4 million customers gambled with us online in 2017. Our customers have access to more than a million betting opportunities every week. This includes in-play and pre-match sports betting, and a wide range of gaming products. Our customers can bet with us wherever and whenever they want, enhancing the fun of watching a match and enjoying the thrill of gaming.

William Hill US  

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Following the ruling in May 2018 by the Supreme Court of the United States declaring the Professional and Amateur Sports Protection Act (PASPA) unconstitutional, states are already in the process of legalising and regulating sports betting and William Hill is at the forefront of developments – actively securing licences and partnerships in key new locations while continuing to grow its market leading business in Nevada.


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William Hill is a familiar name on UK high streets where we have 2,342 of the c8,500 Licensed Betting Offices. Our shops offer over-the-counter betting on football, horseracing and other sports as well as gaming on machines. Customers can place a sports bet over-the-counter (OTC) or via our innovative, proprietary self-service betting terminals (SSBT). Having successfully completed the roll-out of these in 2017, we now have at least one in every shop. And for the customers who love their shop as much as online, we offer a great omnichannel experience.