We benefit from having a large-scale capability
in both land-based and digital betting and gaming.


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William Hill is a familiar name on UK high streets where we have 2,342 of the c8,500 Licensed Betting Offices. Our shops offer over-the-counter betting on football, horseracing and other sports as well as gaming on machines. Customers can place a sports bet over-the-counter (OTC) or via our innovative, proprietary self-service betting terminals (SSBT). Having successfully completed the roll-out of these in 2017, we now have at least one in every shop. And for the customers who love their shop as much as online, we offer a great omnichannel experience.


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We are now one of the leading online betting and gaming providers to customers in the UK, Italy and Spain. Around 2.4 million customers gambled with us online in 2017. Our customers have access to more than a million betting opportunities every week. This includes in-play and pre-match sports betting, and a wide range of gaming products. Our customers can bet with us wherever and whenever they want, enhancing the fun of watching a match and enjoying the thrill of gaming.

William Hill Australia  

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In Australia, we are one of the top three providers of online betting with over 270,000 active customers. We offer sports betting products online, on mobile devices and by telephone. Our business in Australia was created through the acquisition of Sportingbet (including Centrebet) and tomwaterhouse.com in 2013. These two businesses have been rebranded William Hill.

William Hill US  

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With the US potentially opening up sports betting, we are well placed to be an early mover. We created this business in June 2012 by acquiring and merging three small sports book operators under the William Hill brand. Now, we are the largest operator of land-based sports betting shops (‘sports books’) in Nevada. We have 57% market share, running sports books in 108 out of the 190 casinos in Nevada. In Nevada, our customers also bet with us on our mobile app. We are also the exclusive bookmaker for the State of Delaware’s sports lottery.