Ulrik Bengtsson was appointed CEO on 30 September 2019, having been appointed CEO Designate on 5 September 2019.
He joined the Group as Chief Digital Officer and a member of the Group Executive Committee in April 2018. Ulrik was previously President and Chief Executive of Betsson Group, the Stockholm listed betting and gaming company that operates via gaming licences in 11 countries across Europe and Central Asia, until stepping down in September 2017.
Ruth joined the Group and was appointed as Chief Financial Officer with effect 2 October 2017.
Ruth joined William Hill from Worldpay Group plc, having joined Worldpay in October 2013 as Deputy CFO and subsequently been appointed COO in December 2016. She was appointed Non-executive Director at Motability Operations Group plc in 2018. She was previously Group CFO of EMI Group and, prior to that, worked for the private equity firm Terra Firma Capital Partners as a finance director, working across numerous portfolio businesses with a focus on strategic and operational transformation. Earlier in her career she worked at Whitbread and Bass, after starting her career at Unilever. Ruth has a degree in Biochemistry and is a Chartered Management Accountant.
Joe joined William Hill when the Group acquired Brandywine Bookmaking LLC in May 2012, the US bookmaking business he had established in 2008. He is CEO of William Hill US, overseeing the Nevada sports books and mobile sports betting, and the provision of bookmaking services to the Delaware Sports Lottery. Joe has a long background in the gambling industry and a lifelong passion for the race and sports betting business. He held management positions at several racetracks and was the youngest track announcer in North America. Prior to Brandywine Bookmaking, he was Managing Director of the gaming affiliate of a global financial services company. He was an Attorney with Skadden, Arps, Slate, Meagher & Flom, served a judicial clerkship with the Supreme Court of Delaware and is admitted to the bar in Delaware and New York.
On his betting habits, Joe says: “Horse racing has been a passion of mine my entire life and so nothing beats a day at the races at Del Mar in August. That's the perfect type of bet for me.”
Paul started at William Hill in April 2001. Before that he’d been dealing with the Y2K problem, also known as the Millennium bug, working for the Civil Service on the technical transformation of the Government’s welfare and pensions agencies. He joined to set up the Software Quality Assurance function, at a time when the company was predominantly retail focused. Since then he’s headed up just about every tech discipline and been instrumental in many of our key programmes including migration of our technology platform to OpenBet, building our in-house pre-match and in-play trading platform and our proprietary Self Service Betting Terminals. Paul was appointed Chief Information Officer in August 2017.
Paul is also a passionate sports fan, and being a season ticket holder at Manchester United has seen many memorable games, most notably Wayne Rooney’s 2004 hat-trick debut against Fenerbahçe. He doesn’t like to talk about the two losing European cup finals he attended, both against Barcelona.
Nicola started at William Hill on 12 April 2010 – “two days after the Grand National, and the place was still buzzing from the event”, she says. She joined from Deloitte and spent most of her previous 15 years in the professional services industry. She was appointed Director, UK Retail in June 2014, having previously held Audit and Risk Management roles within the Group.
Nicola is a ‘petrol head’ – her favourite sport is Formula 1 and she’s a massive Lewis Hamilton fan. A Yorkshire lass, her favourite team is the Leeds Rhinos rugby league team.
Karen joined William Hill in April 2015 as the Group's Human Resource Director. Prior to that, Karen was HR Director for UK and Western Europe at RSA Insurance where she spent six years and lead a team of 200 HR employees.
Karen began her career on the Marks & Spencer graduate programme. She has held a number of senior HR roles at Tesco, BT and Barclays, where she developed and implemented HR strategies and interventions, increasing revenue, reducing cost and improving employee engagement.
Karen has an MA (Hons) in Modern History from Dundee University and is a member of the Institute of Directors. She is also Chair of the William Hill Foundation. Karen is a keen football supporter and holds a season ticket at Wolverhampton Wanderers.
Crispin started his career in investment banking at N.M.Rothschild & Sons rising to Senior Manager responsible for Telecoms Media and Technology deals, before taking on corporate development and strategy roles at ITV and BSkyB. Crispin left Sky in 2004 and raised funding to set up his own TV and online gaming business (Gaming Media Group), building the world’s largest TV channel dedicated to gaming (The Poker Channel), and an award-winning Power 50 gaming site PokerHeaven.com. He expanded the business internationally both organically and via acquisition, and expanded into online casino and sports-betting verticals, before selling the Channel in 2013 to a VC-backed European games channel. He then joined William Hill, working in the Corporate Development Office for two years, advising the online business on operational strategy, partnerships and investments, and overseeing the Shoreditch office’s innovation and product development projects.
Crispin was appointed Interim MD of WHO in Jan 2016, and permanent MD in May 2016, before assuming his current role in April 2018 in which he has oversight of strategic growth opportunities for the Group globally, with the US opportunity being his immediate priority.
Terry joined William Hill in March 2009 as Head of In-Play Trading and became Group Trading Director in April 2010. He originally hails from Australia, cutting his teeth in trading in Darwin working in the highly liquid Far East football markets.
As an antipodean turned Brit, his sporting allegiance is still to the southern hemisphere, with Canberra Raiders (Aussie rugby league) his declared favourite team. And his favourite bet? “Backing VJ Singh to win the 2000 Masters. Haven't come close since.” He will, however, support England in whatever sport they compete in “as long as they aren’t up against the green and gold”!
Harry joined the Group and was appointed Group General Counsel in January 2018. Harry joined William Hill from Ladbrokes Coral Group, where he spent over 11 years, having previously been Group General Counsel and Company Secretary for Gala Coral Group. He is an experienced lawyer and a specialist in corporate M&A, and he brings considerable experience of industry regulation, compliance and related stakeholder management.