OUR STRATEGY

Our strategy is to deliver our international and digital growth ambitions. We are focused on three strategic priorities: Customer, Team, Execution. Customer protection is at the heart of our culture, and we are committed to safer gambling.

 

OUR AMBITION

Build a digitally led, internationally diverse gambling company of scale.

 

Our Strategy Wheel

Strategic priorities

Customer

Competitive offering that wins with the customer. Achieved through continuous innovation, increasing personalisation and best-in-class customer support, while protecting our customers. 

Team

Build world-class capabilities, driving a culture of collaboration and engagement. Our people are talented achievers who are passionate and engaged, with drive and ambition.

Execution

Drive revenue growth, ensure world-class operational efficiency, and build and leverage scale across the business to become known as a company that delivers what it says it will.

PLAYER SAFETY