Creating value for all stakeholders by leveraging our scale and expertise.

Operational excellence  

Sources of capital and our advantage

  • People
  • Brand and reputation
  • Intellectual property
  • Partnerships
  • Financial capital
The customer experience
The financial model
The value we create

For customers

  • c590m sports bets placed in 2019
  • c160 employees in the Player Safety team

For our community

  • £33.1m in community contributions
  • £397.1m in taxes

For shareholders

  • £90.9m in dividends
  • 10.7p in basic adjusted earnings per share1

1. Adjusted EPS is calculated using adjusted profit after tax and is used in evaluating performance for dividend policy purposes. Further detail on adjusted measures is provided in note 3 to the financial statements. The calculation of EPS measures is shown in note 11 to the financial statements.