With 1,414 licensed betting offices (LBOs) nationwide, William Hill remains a familiar presence on UK high streets
William Hill has been operating Licensed Betting Offices (LBOs) since 1966 and is one of the most trusted brands in the UK market with a visible and valuable high street presence. The betting shop is an established part of the community and has remained popular during the rapid growth of digital gambling.
In recent years, the UK LBO landscape has undergone significant structural change. The implementation of the £2 stake limit on B2 gaming machines in 2019 was followed by the far-reaching impact of the Covid-19 pandemic and the attendant national and regional lockdowns and restrictions.
Against this backdrop, we remodelled the UK estate to ensure a profitable, sustainable and cash-generative footprint with strong foundations for the future of the whole UK business.
Retail continues to play a key role in sustaining the value of the William Hill brand and delivering a single view of our UK customer. We have begun to move towards an omni-channel offering, bringing UK Retail and Online together under one leadership team with one goal: to be our UK customers first choice for betting and gaming.
Developing the omni-channel product has significant potential. By aligning our Retail and Online technology platforms, leveraging our digital shop windows with a unified marketing strategy and training our shop colleagues to provide our omni-customers with a seamless experience, we will reinforce the future of Retail.