We believe Mobile reaches a wider, more recreational customer base than desktop alone.

Technologically challenging, it has also becoming a competitive differentiator in the betting market.

Mobile gaming provides an exciting platform for us, with portable devices suited to giving easy access to products. We look to deliver on both product and user experience, and our content has been substantially expanded with the launch of the Vegas app in the Apple App Store.  Functionality that customers now take for granted on desktop – single sign on, balance transfer and multiple payment methods – have had to be developed specifically for mobile gaming. And we're now focused on  implementing systems that will simplify and speed up the launch of new games on mobile.

Sports betting

With our Sportsbook app, you can bet anywhere, anytime on every sports betting market that you can find online. The highly rated app boasts many features, such as automatic log in and quick links to most popular bets, which help you to navigate and bet with ease. Find out more at William Hill Mobile.

Virtual World

With the Virtual World sports betting app, there is always something excitng to bet on any time day or night. Virtual football provides a new match every four minutes with multiple ways to bet on every match including Asian Handicap and pitch action. Our latest virtual horse and greyhounds racing is more realistic than ever.


If you don’t have time to research all the runners, matches and players, Shake-A-Bet is the app for you. By simply picking how much you want to bet and how much you aim to win, the app finds popular selections in relevant events taking place in the next couple of days, so you don’t have to wait before the excitement starts.

Racing Post app

We were the first company to launch a betting partnership app in an exclusive deal with the Racing Post. The app is powered by William Hill trading system through our proprietary integration technology. You can now bet directly with us through the app while you enjoy many fantastic features and racing information from the Racing Post.


Enjoy the thrilling gaming experience wherever and whenever you want with our latest web-based Casino, Bingo and Games mobile sites. You can now find some of them in the App Store as we have just launched the Bingo Android app and Casino Club app.

Text betting

Our text betting service is the quickest way to bet when you are out and about and don’t have access to internet. You can even deposit or withdraw from your account, or check your balance simply by texting. If you already have a William Hill Online account, you can get started now by texting 60609 to register your mobile.

Telephone betting

Our Telephone customers can access our round-the-clock commentary line to get exclusive betting updates, previews, predictions and punditry from the William Hill Radio team.