We are building a digitally led, internationally diverse business.


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Our Online business has been operating since 1998

We are now one of the leading online betting and gaming providers to customers in the UK, Southern Europe and the Nordics. Our acquisition of Mr Green in January 2019 has enhanced our pan-European footprint. More than three million customers gambled with Online in 2019, and our customers have access to more than a million betting opportunities every week, enhancing the fun of watching a match or the thrill of gaming.

William Hill US  

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William Hill US was created in 2012 by merging three small sportsbook operators under the William Hill brand

Following the ruling in May 2018 by the Supreme Court of the United States declaring the Professional and Amateur Sports Protection Act (PASPA) unconstitutional, states have begun to legalise and regulate sports betting. William Hill is one of the first companies to capitalise on this opportunity with access secured to 24 states1

1. 24 states is contingent on the completion of the acquisition of Caesars by Eldorado. Excluding Caesars, William Hill US has access to 18 states. When referring to states this includes Washington D.C.


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William Hill is a familiar name on the UK high street, where it has been taking bets since 1966

As at 31 December 2019, we have 1,568 licensed betting offices (LBOs) nationwide. Following the outcome of the Triennial Review, in April 2019, new regulations came into force limiting machine stakes to a maximum £2. As a result, we remodelled our Retail estate to create a sustainable business for the future.