Joe Asher


Joe joined William Hill when the Group acquired Brandywine Bookmaking LLC in May 2012, the US bookmaking business he had established in 2008.


Joe Asher

He is CEO of William Hill US, overseeing the Nevada sports books and mobile sports betting, and the provision of bookmaking services to the Delaware Sports Lottery.

Joe has a long background in the gambling industry and a lifelong passion for the race and sports betting business. He held management positions at several racetracks and was the youngest track announcer in North America. Prior to Brandywine Bookmaking, he was Managing Director of the gaming affiliate of a global financial services company. He was an Attorney with Skadden, Arps, Slate, Meagher & Flom, served a judicial clerkship with the Supreme Court of Delaware and is admitted to the bar in Delaware and New York.

On his betting habits, Joe says: “Horse racing has been a passion of mine my entire life and so nothing beats a day at the races at Del Mar in August.  That's the perfect type of bet for me.”