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Charlotte Emery
Chief Brand Officer
Charlotte joined the Group in November 2018 as Global Brand and Marketing Director.
She previously spent over six years with British American Tobacco including roles as Brand Director for the likes of Kent, Kool, Lucky Strike and Vogue. Before BAT, Charlotte held senior positions at Bacardi, including Group Director of Strategy, Planning and Consumer Research, Director of Digital media and Director of Innovation.
Charlotte is passionate about horses, and enjoys riding her horses with her family in her free time.
Executive Team
Ulrik Bengtsson
Chief Executive Officer
Matt Ashley
Chief Financial Officer
Joe Asher
USA CEO
Satty Bhens
Chief Product and Technology Officer
Elena Chambers
Chief of Staff
Patrick Jonker
Managing Director, International
Stephen Parry
Chief Operating Officer
Karen Myers
Chief HR Officer
Crispin Nieboer
Group Corporate Development Director
Phil Walker
Managing Director, UK