Ulrik Bengtsson

Chief Executive Officer

Ulrik Bengtsson was appointed CEO on 30 September 2019, having been appointed CEO Designate on 5 September 2019.

Ulrik Bengtsson

He joined the Group as Chief Digital Officer and a member of the Group Executive Committee in April 2018.

Ulrik was previously President and Chief Executive of Betsson Group, the Stockholm listed betting and gaming company that operates via gaming licences in 11 countries across Europe and Central Asia, until stepping down in September 2017.

Former roles:

Chief Digital Officer, William Hill
President and CEO, Betsson AB
CEO, Betsson Malta
CEO, Viasat Broadcasting
Deputy CEO, Telenor Mobile