Online, on the high street, on the phone and on the move
William Hill is the UK's leading bookmaker and one of the most recognised and trusted brands in the gambling industry, providing gaming and betting services across multiple channels: online, on the high street, on the phone and on the move. We have been listed on the London Stock Exchange (WMH.L) since 2002 and employ over 15,000 people in the UK, Gibraltar, Israel and Bulgaria.
Our aim is to give our customers what they want, when they want it, where they want it. Well-known for our 75-year sports-betting heritage, we also offer a full range of gaming products. We are continuously evolving our product range to meet the changing demands of a wide and diverse customer base looking for an exciting and entertaining gambling experience.
Strategy
We focus on continuing to create value by drawing on our core capabilities and strengths. Our strategic priorities are centred around:
- UK Retail: maintaining market-leading
position
We are the UK's leading high-street bookmaker with approximately 25% of LBOs in the UK. Our goal with Retail is to drive top-line growth through strong customer service, careful estate management and product range development, whist controlling costs to maximise profitability. We aim to maintain our position as the UK's number one Retail player through organic growth by increasing the estate on a net basis by 1-2% a year. - Online growth: top three in selected
market
Our international expansion strategy is led by William Hill Online. We aim to grow our UK market share and to expand into new territories, particularly in Europe, using our strong brand name, sports-betting knowledge, market-leading gaming products and marketing expertise. We are concentrating our investment on a small number of priority countries where we aim to achieve a market-leading position and focusing on regulated markets that offer more certain opportunities. - Betting and gaming: Sports-betting-led with a full
gaming proposition
We are well recognised for our sports-betting expertise. We will continue to expand our sports-betting product range and to offer attractive pricing, as well as to provide a full range of gaming products to meet customers' demands for an exciting gambling experience. - New technologies: extending our service to new
platforms and devices
We aim to be at the forefront of technology and extending our service to new platforms and devices. In Retail, we combine leading-edge hardware with competitive games in our offering of gaming machines. This is complemented on the sports-betting side with technology such as self-service betting terminals which give customers access to the wide array of betting opportunities. In Online, we are extending into new markets such as financial betting and a wide range of in-play betting. We are also using technological developments in mobile betting to enable customers to access our products in a fast, efficient and tailored way. - Our people: market-leading customer service and
best-in-breed management team
Service is a critical factor in achieving customer satisfaction. We will continue to provide best-in-class customer service by understanding customers' changing needs and by using the latest innovations to reach more customers in a more effective way. We continue to refresh the management team to ensure we have the right mix of ideas and experience.
Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England
