We are committed to building a sustainable business focused on three key areas: our customers, our colleagues and our communities.

For customers, that means ensuring that we are operating safely and fairly – giving them a great gambling experience while delivering on our ambition that nobody is harmed by gambling. This means helping players to remain aware and in control, continuously improving how we identify and interact with at-risk customers and ensuring customers experiencing gambling-related harm get the support they need.

Our strategy sets out different goals for each of our three divisions but we remain 'one' William Hill, united by our brand and our values. And it’s our 12,500 colleagues who ensure we look after our customers well. So it is vital that we empower them with the training and support they need to carry out their roles effectively, and to grow and develop with the business. We continue to provide the National Living Wage for all of our colleagues aged 18+ and we are committed to not using zero-hour contracts.

We want to make a positive contribution to the communities in which we operate and, by partnering with those communities, to provide the safest possible environment for gambling. Our Close to HOME programme has been a force for good across our communities since 2016 and now the William Hill Foundation is building on these successes to increase our impact, particularly on mental well-being. 


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hours of colleagues’ time have been given in the last year to support good causes


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nominations made by colleagues for our Excellence Awards