William Hill CEO Philip Bowcock said: “There is an unprecedented level of agreement among leading companies that now is the time for the industry to step up to the plate and ensure we play our full part in addressing the issues surrounding gambling related harm. Today we are announcing that we will commit significant levels of additional funds which will lead to an expansion in treatment and safer gambling initiatives. Our hope is that this begins a new era of cooperation within the industry and between the industry and experts, charities, Government and the regulator to promote safer gambling and minimise the risks.”
Five of Britain’s leading gambling companies – bet365, Flutter (Paddy Power and Betfair), GVC (Ladbrokes and Coral), Sky Betting and Gaming and William Hill – today agreed a package of measures to fund an expansion of treatment for problem gamblers and initiatives to create a safer gambling environment.
On March 19th William Hill US, America’s leading sports book operator, donated $50,000 to the Council on Compulsive Gambling of New Jersey to fund a campaign that supports people with gambling problems. The campaign will be centered on the production of an educational video that depicts the family of a problem gambler and directs them to helpful resources. The video will be distributed online and via social media, and is to be promoted through ads on TV, radio, online and in cinema.