William Hill signs agreement with passoker
William Hill Online, the UK’s leading sports betting and gaming provider, has signed an agreement with Passoker, the unique in-play betting product. The deal will see Passoker go live on williamhill.com in February, 2012.
Passoker combines elements of in-play betting and card games – to bring one of the most exciting and unpredictable ways to bet on live events
The non-skill game can be played on any live televised event – and is easy to play. Passoker players simply look for the event they are interested in and the stakes they would like to bring to the table. They are then randomly assigned a table and the game begins.
Each player is assigned a card at random – based on ‘what will happen next?’ during a live event. In the example of a football game, it could be a corner, offside, goal, free-kick etc. The player holding the winning card scoops the stakes off the other players. The cards are then reshuffled and the game starts again.
William Hill Online COO Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”
Passoker CEO Stuart Carr said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”
About William Hill
William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 15,000 people. Founded in 1934, it is now the UK’s largest bookmaker with over 2,370 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online (www.williamhill.com) is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1bn a year.
Passoker is a unique gaming product covering televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket. It rewards players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket, Passoker is also played during television programmes, including Match of the Day and Coronation Street. Winner of the prestigious Start-up Launchpad award at EiG 2010, the company has a data integration partnership with Opta.