Malaga CF and William Hill reach three year sponsorship agreement
Gibraltar based williamhill.com and Malaga CF has signed a sponsorship contract for the next three years, where the williamhill.com brand will be displayed on the front the Malaga CF shirts. The new sponsors will also have major brand presence at Malaga’s home ground, La Rosaleda.
The agreement strengthens Malaga CF’s relationship with the British community on the Costa del Sol, whilst williamhill.com associates itself with a La Liga Club which shares the same goals: to keep on improving every day and to be the best!
The Andalusian club start their La Liga season with a home match against Atlėtico Madrid on Sunday.
Henry Birch, CEO of williamhill.com said: “We are delighted to have come to this agreement with Malaga FC. Malaga is the closest La Liga club to our business base in Gibraltar and we really wanted to be involved with a club that we could support both from a business perspective and in person to share the passion that La Liga generates.
As well as the huge Spanish fan base on the coast, we know that Malaga also has a huge ex-patriot following in this part of the country, a legion of supporters who already know the William Hill name and we hope that this sponsorship will bring the brand to the fore with the legions of football fans from all the clubs across Spain.
When the ‘Anchovies’ play Barca or Real, we won’t be the underdog, we’ll be here to watch them surprise the big guns!”
Fernando Sanz, President of Málaga Club de Futbol said: “For our Club, this is a great honour to have been selected by such a well-known and respected company as William Hill. Especially when this is the company´s first sponsorship with a such high-level competition as Primera División.
Malaga CF has been related for a long time with the British community. A month ago, our team played against Everton at Goodison Park and we have also held an Under 21 England National Team match in La Rosaleda. With this agreement, we go up one step again in our relationship with the British community in Costa del Sol.”
Other williamhill.com Spanish Sponsorships
Williamhill.com recently announced its sponsorship of La Vuelta a España 2009, which commences on Saturday 29th August in Assen, Holland and resumes in Spain from Tarragona on Sept 3rd before culminating in Madrid on Sept 20th. Williamhill.com is the proud sponsor of the Points Category for the Green Jersey.
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