William Hill is The Home of Betting and ‘HOME’ represents the principles at the heart of our business.


Hungry for Success

  • Always looking to do better than before, better than the competition
  • Beating targets, being results focused, never settling for average or second best
  • Taking the best from who we are and where we have come from to drive the future of betting and gaming
  • Always thinking of new ways of doing things and never settling for average or second best

Outstanding Service

  • Putting our customers first at all times whoever they are
  • Always looking to exceed our customers’ expectations
  • Owning the relationship with the customer and any problems they experience
  • Never just doing the job but always going further

Making it Happen

  • Welcoming change and innovation
  • Looking at new ways to do things and new ideas, trying things out
  • Being empowered to make descisions and to implement change
  • If you can make a difference, do and remember that people need encouragement and recognition

Everyone Matters

  • Considering everyone, recognising skills, expertise and others’ contribution
  • Celebrating what people do to support each other, support the customers and support the business
  • Never taking anyone for granted
  • Understanding that all our customers are vital, through every channel and every product