Bobby Moore was just 51 years old when he died. Shortly after his death in 1993, Bobby’s widow Stephanie Moore MBE set up the Bobby Moore Fund in partnership with Cancer Research UK to fund pioneering bowel cancer research.
Now in its 26th year, the fund has raised over £26 million and continues to go from strength to strength. Since Bobby’s death, mortality rates for bowel cancer have fallen by more than 30%, but sadly it still kills 44 people in the UK every day, so we still have so much more to do.
Our purpose is simple - together we will beat bowel cancer.
Last year was the 25th anniversary of Bobby’s death and the third year that William Hill have partnered with the Bobby Moore Fund. We are proud to announce our continued support this year for such a valuable cause.
Every week, around half a million people bet in William Hill’s high street betting shops. Among them are people at risk of developing bowel cancer - and their fathers, sons, wives, sisters and friends. This April, William Hill will be using our UK-wide network – with homes in thousands of communities – to help the Fund increase awareness of bowel cancer.
And on 26 April, our shop and office teams will come together for Football Shirt Friday. For £5 each, we’ll be encouraging colleagues and customers to wear their shirt with pride to support the campaign.